The Corporate Culture Pvt. Ltd.

CONSULTING SERVICES

CONSULTING SERVICES - SALES & MARKETING CONSULTING 🤝📈

"Transform sales and marketing efforts with customer-led digital strategies and go-to-market expertise. Enhance brand presence, engagement, and business growth."

At TCC-India Consulting, our Sales & Marketing Consulting service provides the integrated strategy and technology required to unlock accelerated, profitable revenue. We bridge the critical divide between your customer-facing teams and your operational backbone (SAP, Oracle, Tally, Busy). By deploying methodologies like Customer-Led Digital Transformation and leveraging platforms like Microsoft Dynamics 365 Customer Engagement, we ensure every sales and marketing rupee spent is measurable, every customer interaction is optimized, and your brand dominates its competitive space. We turn customer insight into reliable, predictable revenue growth.

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About Our Services

WHAT IS SALES & MARKETING CONSULTING?

Sales & Marketing Consulting is the specialized practice of optimizing the entire Revenue Engine—from initial brand awareness and lead generation (Marketing) through conversion and customer relationship management (Sales). The goal is to maximize the Customer Lifetime Value (CLV) while minimizing the Customer Acquisition Cost (CAC).

This discipline focuses on creating a unified, data-driven approach across the revenue lifecycle:

Component	Core Focus	Key Business Outcome
Strategy & Positioning	Defining the target market, value proposition, and Go-To-Market (GTM) plan to establish a defensible competitive position.	Clear roadmap for market share gain and sustained competitive advantage.
Enablement & Execution	Implementing technology (CRM, Marketing Automation) and processes to enhance sales force productivity and operational efficiency.	Reduced sales cycle time, increased sales velocity, and higher conversion rates.
Customer Experience (CX)	Placing the customer journey at the center of digital transformation and service delivery initiatives.	Improved customer loyalty, higher satisfaction scores, and sustained Customer Lifetime Value (CLV).

Our Expertise

OUR SERVICES – SALES & MARKETING CONSULTING

TCC-India offers a comprehensive suite of integrated services designed to achieve market leadership and maximize profitable revenue:

Go-To-Market (GTM) Strategy

Developing actionable blueprints for new products or market entry, including market sizing, channel strategy, and launch planning to ensure rapid, profitable market penetration.

Brand Positioning & Growth Campaigns

Defining a unique, compelling brand narrative and executing integrated campaigns that build brand equity, generate qualified leads, and drive measurable growth.

Customer-Led Digital Transformation

Implementing and optimizing CRM platforms, primarily Microsoft Dynamics 365 Customer Engagement, to deliver seamless, personalized experiences across the entire customer journey.

Sales Force Effectiveness (SFE)

Redesigning sales organization structures, defining performance KPIs, and aligning compensation models to drive profitable selling behavior and improved revenue outcomes.

Marketing Measurement & ROI

Establishing closed-loop reporting that connects marketing spend to sales revenue and margin, ensuring measurable financial impact from every marketing initiative.

Channel & Partner Management

Designing governance, incentive programs, and integration frameworks to optimize reseller and distribution network performance, maximizing coverage and profitability.

Benefits of SALES & MARKETING CONSULTING

A unified Sales & Marketing strategy is the fastest path to sustainable, high-margin revenue growth.

Accelerated, Profitable Growth

Strategic pricing and efficient sales execution directly improve Net Realized Price (NRP) and drive superior bottom-line performance.

Reduced Customer Acquisition Cost (CAC)

Precise brand positioning and data-driven marketing eliminate wasted spend, focusing budgets on the highest-converting channels and target audiences.

Maximized Customer Lifetime Value (CLV)

Superior Customer Experience (CX) and proactive upselling strategies increase retention and grow share of wallet from existing high-value customers.

Enhanced Sales Productivity (20%+ Gains)

Automation of administrative tasks like Quote-to-Cash and clear pricing guidance free up sales personnel to focus on high-value selling activities.

Unified Business Intelligence

Integration of CRM with ERP/Tally/Busy provides a single, trusted view of the customer, unifying objectives across Sales, Marketing, and Finance for better decision-making.

Detailed Features – SALES & MARKETING CONSULTING

Our execution is rooted in technical integration, leveraging advanced analytics, and ensuring seamless data flow between customer-facing and financial operations.

CRM-ERP Integration for Customer 360

Establishing real-time data integration between CRM (Dynamics 365 CE) and operational ERPs (SAP/Oracle/Dynamics 365 Finance) to give sales teams immediate visibility into inventory, order history, and customer profitability using ABC data.

Price Waterfall Analysis & Guardrail Implementation

Conducting forensic audits of all discounts and rebates (Price Waterfall) and implementing automated discount guardrails in the Quote-to-Cash process within CRM/ERP to eliminate margin leakage.

Predictive Sales Analytics

Leveraging AI/ML models to analyze historical sales velocity, pipeline quality, and win rates, enabling accurate revenue forecasts and identification of high-value upselling opportunities.

Marketing Automation & Lead Scoring

Implementing marketing automation platforms integrated with Dynamics 365 Marketing to score leads based on behavioral and demographic data, ensuring only high-quality, sales-ready prospects reach the sales team.

SFE Alignment & Compensation Design

Redesigning sales compensation to reward high-margin sales and focusing KPIs on profitability (using ABC insights) rather than raw volume, aligning incentives with strategic revenue goals.

Omnichannel Customer Experience (CX) Design

Mapping the customer journey across all digital and physical touchpoints and implementing unified service solutions to ensure a seamless, frictionless experience for every customer.

CHALLENGES WITH SOLUTIONS

We anticipate and solve the primary roadblocks to revenue success—siloed data, channel conflict, and poor technology adoption.

Siloed Sales, Marketing, and Finance Data

Customer 360 Hub Implementation: Building a centralized data hub within Dynamics 365 that consolidates all customer transaction, behavioral, and financial data to create a single source of truth for decision-making across Sales, Marketing, and Finance.

Low Adoption of CRM/Sales Technology

SFE & Change Management Program: Deploying user-centric CRM designs and linking sales team KPIs (e.g., pipeline accuracy, margin realization) directly to system usage to drive adoption, accountability, and data integrity.

Inability to Justify Marketing Spend

Closed-Loop ROI Tracking: Implementing technology and governance to connect marketing spend to qualified lead generation and actual sales revenue, producing auditable reports that demonstrate Marketing ROI.

Price Discounting is Out of Control

Automated Price Guardrails & Governance: Establishing a pricing committee and configuring automated approval workflows with strict discount limits within CRM/ERP systems to eliminate unauthorized margin erosion.

Sales Processes Are Inefficient & Slow

Quote-to-Cash Automation: Applying Lean principles to sales workflows and automating key steps in the Quote-to-Cash cycle using Microsoft Dynamics 365, significantly improving sales velocity and reducing cycle time.

SALES & MARKETING CONSULTING